My Roles:
UX Designer / UX Researcher
Tools:
Figma, Illustrator, Miro
Timeline:
March 1 - April 29
Advisor:
John Caurso ; Amy Majerowski; Sana Hussaini
Problem:
Pet owners in big cities often fail to connect and share local pet resources, resulting in a lack of resources and isolation from the community
Goal:
Foster a sense of community and social connection among pet owners in big cities, reducing isolation and enhancing the well-being of both pets and their owners
An app that help find a local pet buddy for your pet
Design Process
Research
Identify Problem: Individuals aged 25-34 are more likely to relocate
Millennial pet ownership : 76% of millennial (1981-1996) own pets
76% of millennials (1981-1996) own pets
35% of millennials own cats
For every five millennials, two ages 16-34-year-old pet owners say that they think of their pets as their kids.
At least 37 million millennials have pets
Why having pet friend is important?
Pet isolation when relocating to a new place
Pets can become anxious and stressed
Loneliness and boredom
Behavioral problems
Reduced exercise and play
Decreased appetite
Health problems
Reduced immunity
Why having pet friends is important
Companionship
Exercise
Learn social skills
Reduced anxiety
Improved behavior
Reduced immunity
Enhanced immunity
Better grooming habits
Target group: Pet owners
Age Range: 25-34
Where they live: Big cities (Chicago) / People live in apartments, townhouses, and condos
The goal: Help your pets find a pet friend
Identified User
Interview
The interview was conducted with 25 young professionals aged 25-34 years old
User Quotes Summary: Insights and Perspectives
Persona | Using Chicago as the primary city for research
User Journey
Story Board - Use the Unwind’s app to find pet friends
Close-Up Storyboard
Big Picture Storyboard
Competitive Analysis
Competitor Weakness & New Design Opportunities
User Flow
Low Fidelity Wireframe
Final Prototye
I found the Unwind project both interesting and challenging. I enjoyed researching and analyzing the information I gathered. The part that I found most enjoyable was interviewing various pet owners and collecting their thoughts and feedback. My next step for this project is to test my solution and see how well my "pet filter" works in real-life situations. However, since pets cannot communicate their thoughts and feedback verbally, I am wondering what would be the best way to test my solution on them and obtain their feedback.